Monday, 20 October 2014

How to click pictures that sell : the essentials of successful listings on swapzaar

Pictures are very important if you want your pre-loved fashion listing to come across as genuine and worthy of the price you expect.

No one wants to see rumpled "rummage sale" pieces.
You have to make sure the item looks like someone would want to own and flaunt it, after all you loved it and wore it too- remember?
Pay a little attention to your pictures and descriptions, and you will become a successful seller on swapzaar.
Swapzaar, as you might know, is a self-regulating community, which means over time member feedback will affect your reputation and having a good reputation will be very important if you want to sell your items at great prices.

Here are some genuine tips from us on how to click pictures that sell.

Putting pictures on swapzaar infographic 3 from veena srinath

Hope you find this useful!
Do write in with your tips and tricks for better product photography, with or without models!

Thursday, 16 October 2014

swapzaar user profiling: what's your fashion persona and why you should be on swapzaar!

Hey as you all know we just launched, India's first dedicated online marketplace for
 **pre-owned** fashion.  So if you have fabulous gently used fashion items sitting unused in your wardrobe right now, register on swapzaar and list it there.

We will help you find fashion lovers who will pay a good price and really value your pre-loved stuff.
We already have brands like Coach, Aldo, Mango, Guess, Zara and CK being uploaded by our members!
We are looking for your support to spread the word!!

Meanwhile here is an infographic on different types of fashion personas who should be on swapzaar
 and why. See if you identify with some traits...

Hope you find it informative and interesting. Please share it with like-minded girls who have the "obese wardrobe" syndrome :-)

Swapzaar user profiling from veena srinath

Swapzaar is still young and we are trying to pivot and find our feet, do let us know your ideas and thoughts on who would love to be on swapzaar and why, and how we can reach those who most need us!

Wednesday, 17 September 2014

Livres de la mode- Books on style that you should devour and internalize! Part 2

The next book on this list: D.V. by Diana Vreeland

Diana Vreeland was born in Paris on July 29, 1903 ( The leo connection with Coco?).
Beginning as the author of the infamous "Why Don't You . . . " column for Harper's Bazaar, Vreeland's immense success eventually made her the fashion editor at the magazine, and she became an authority in the fashion world. In 1962, she left to become the editor-in-chief at Vogue, and her highly successful tenure there was marked by her astonishing eye for trends and her inimitable style. She was an inspiration for a generation of designers, among them Yves Saint Laurent, Bill Blass, Issey Miyake, and Valentino, and she would help launch the careers of some of today's top designers, among them Diane von Furstenberg, Manolo Blahnik, and Oscar de la Renta.

Diana Vreeland- has been a part of the fashion world for fifty years.
In this autobiography she is her b
rilliant, funny, charming, imperious self.
She takes the reader into her dizzy world, spinning from the nightclubs of 1930s Paris to English palaces and the exclusive venues of New York high society- she moved in some of the most rarified circles comprising of renowned and famous figures of the twentieth century—artists and princes, movie stars and international legends, including Chanel, the Duke and Duchess of Windsor, Isak Dinesen, Clark Gable, and Swifty Lazar , and for a short while you are drawn into that smoky, seductive and glamorous world.

Since her death on August 22, 1989, Diana Vreeland's fame has only grown, she's been featured in many  magazines, been the subject of a costume exhibit, inspired a character in a film, someone's writing her biography, and her life has been the focus of two theater productions. One of them the Full Gallop, received rave reviews from critics.

Mary Louise Wilson, the star and co-author of "Full Gallop," wrote the foreword to the new paperback edition of D.V., Vreeland's 1984 autobiography. She recalls: "Someone once directly challenged her: 'Now, Diana, is this fact? Or fiction?' A tiny pause, and the reply came: 'Faction.'  Realities were simply not as important to her as the imaginative life."

Vibrant with her passion, her peculiar way of looking at life, and like her legacy, Vreeland's story is a classic to be celebrated by both loyal admirers and a new generation of style mavens.