Wednesday, 17 September 2014

Livres de la mode- Books on style that you should devour and internalize! Part 2

The next book on this list: D.V. by Diana Vreeland

Diana Vreeland was born in Paris on July 29, 1903 ( The leo connection with Coco?).
Beginning as the author of the infamous "Why Don't You . . . " column for Harper's Bazaar, Vreeland's immense success eventually made her the fashion editor at the magazine, and she became an authority in the fashion world. In 1962, she left to become the editor-in-chief at Vogue, and her highly successful tenure there was marked by her astonishing eye for trends and her inimitable style. She was an inspiration for a generation of designers, among them Yves Saint Laurent, Bill Blass, Issey Miyake, and Valentino, and she would help launch the careers of some of today's top designers, among them Diane von Furstenberg, Manolo Blahnik, and Oscar de la Renta.

Diana Vreeland- has been a part of the fashion world for fifty years.
In this autobiography she is her b
rilliant, funny, charming, imperious self.
She takes the reader into her dizzy world, spinning from the nightclubs of 1930s Paris to English palaces and the exclusive venues of New York high society- she moved in some of the most rarified circles comprising of renowned and famous figures of the twentieth century—artists and princes, movie stars and international legends, including Chanel, the Duke and Duchess of Windsor, Isak Dinesen, Clark Gable, and Swifty Lazar , and for a short while you are drawn into that smoky, seductive and glamorous world.

Since her death on August 22, 1989, Diana Vreeland's fame has only grown, she's been featured in many  magazines, been the subject of a costume exhibit, inspired a character in a film, someone's writing her biography, and her life has been the focus of two theater productions. One of them the Full Gallop, received rave reviews from critics.

Mary Louise Wilson, the star and co-author of "Full Gallop," wrote the foreword to the new paperback edition of D.V., Vreeland's 1984 autobiography. She recalls: "Someone once directly challenged her: 'Now, Diana, is this fact? Or fiction?' A tiny pause, and the reply came: 'Faction.'  Realities were simply not as important to her as the imaginative life."

Vibrant with her passion, her peculiar way of looking at life, and like her legacy, Vreeland's story is a classic to be celebrated by both loyal admirers and a new generation of style mavens.

Wednesday, 27 August 2014

We just changed our Blog Title but not our url - and a near disaster has been averted!!

Err, this is a bit embarrassing because we sort of got ahead of ourselves and now we're stuck.
Not really, though, there's always a work-around...though not necessarily an elegant one :-/

Okay- when we first started off trying to set up a business it was supposed to be called and it was a totally different idea, but now we have changed our business idea and the name of our website is

But since we already have this blog (we were trying to be proactive in building some web presence for beluxedfashion- bad idea I guess? )and we don't want to lose y'all, we tried to change the url of this very blog to but guess what? No deal.

Coz google doesn't redirect people from the old link to the new one, in fact when we did a google search after chaging the url for a few minutes the search result said- This blog has been removed :-O  whoops!
Even our followers wouldn't have been able to find us, apparently!!
Scary, huh?!

Thankfully better sense prevailed and we quickly switched back the url while just changing the Blog Title.
So please bear with us for all the prevalent clumsiness. We're learning :-)

Now, we also grabbed the url before some malicious person took it and decided to misuse it, but we can't duplicate content there so we're just sitting there asking people who land up there to come here instead.

We'll see if we can do something there later.
This is how it looks now- Not the Swapzaar Blog. Not a blog at all...

But we don't see any immediate solution, we don't have the content bandwidth to post different and amazing content on both these blogs, maybe we will- sometime in the future.

We'd love to hear from you, any ideas? How would you tackle this situation?

We'd also like to hear about:
How do you keep up with multiple blogs and keep the content fresh and unique?
What content curation methods work best for you?
How much original content do you manage to create?


Wednesday, 23 July 2014

A little ad, a little glad...

Hello! This is a sort of record for ourselves, when we can afford real paid ads we might look back and say "look how quaint our first DIY ad was!" , or Not...
We might be a little embarrassed, actually.

But whatever,we are so proud, because here is our first ad going out in a print magazine...and we made it
all by ourselves, too! We just wanted to include you guys in our journey.

The magazine where it is appearing is a well read newsletter for marketing professionals and is run by a well known marketing consultant- Jessie Paul, of Paul Writer she's a Marketer par excellence, a friend/mentor of sorts, who has been encouraging us in many small ways!

So here is the ad!!

It's not much, but it's our FIRST ever ad- how cool is that?

Write to us and tell us if you like it, and if you have had experience working on your own startup's marketing and branding efforts!