Thursday, 20 November 2014

Shopaholix Redemption- a comic strip by swapzaar

Here is a cool (hopefully) comic strip we created for using

Bitstrips is remarkably sophisticated for a free tool and you can use it to create various characters and
comic strips to tell your brand story. The best part is it's as easy (if not more easy) than powerpoint so
now you have yet another option to tell your story in a funny and engaging way without coming up with vague excuses like "I am not a graphics person".

That was our very first attempt, so we hope you enjoyed it, we plan to come up with a shopahlix redemption
series, something that feels like a cross between SATC, The Devil  wears Prada and Confessions of a shopaholic...

We also plan a funny mini video series which will be more like a story evolution game", where we will ask for your ideas on how the story should evolve and then grow it along those lines.

How fun is storytelling?
BTW, here is a great article on the 7 basic types of stories...

Write in with your thoughts and let us know what sorts of stories you enjoy.
We like the David and Goliath theme ( as would most startup owners we presume ;-P )

Saturday, 25 October 2014

How to price your item on swapzaar: We use a special store credit system.

Swapzaar uses a special store credits system and we have our own currency called "buttons".
Each button is equal to Rs. 100/-.

When you first join swapzaar you get 5 buttons for free. And later if you wish you can buy more buttons from us using our regular payment options (Debit cards, Credit cards, Online Banking etc).

The system is simple, when you sell you earn buttons and when you buy you can use these stored buttons to buy whatever you like on swapzaar.

We feel this is a great advantage, since it encourages people to save and en-cash their buttons only when they are eligible to do so.

Once you have 50 buttons, you can request an encashment, at which point we deduct 10% as platform fee and transfer the rest to you in DD/Cheque format or to a bank account of your choice.

The pricing of your items, isn't in rupee terms and you will have to price your listed item in buttons.
So let's say you expect Rs 1000/- for an item inclusive of shipping costs, you simply price it at 10 buttons.

Here is a simple infographic that explains everything very easily. It will help you become a confident seller on swapzaar and get the best deals.

Swapzaar infographic 2 how to price your item from veena srinath

We would love to hear your take on ewallets and store credits, do you like using them?
Or do you prefer using cards directly?

Monday, 20 October 2014

How to click pictures that sell : the essentials of successful listings on swapzaar

Pictures are very important if you want your pre-loved fashion listing to come across as genuine and worthy of the price you expect.

No one wants to see rumpled "rummage sale" pieces.
You have to make sure the item looks like someone would want to own and flaunt it, after all you loved it and wore it too- remember?
Pay a little attention to your pictures and descriptions, and you will become a successful seller on swapzaar.
Swapzaar, as you might know, is a self-regulating community, which means over time member feedback will affect your reputation and having a good reputation will be very important if you want to sell your items at great prices.

Here are some genuine tips from us on how to click pictures that sell.

Putting pictures on swapzaar infographic 3 from veena srinath

Hope you find this useful!
Do write in with your tips and tricks for better product photography, with or without models!